Those within the nursing home community “bubble” understand that skilled nursing facilities are delivering the best care under these extreme circumstances just as their acute care partners are doing.
So why the villanization or sensationalized headlines instead of first seeking to understand facts over fiction? Historically SNFs have had a tough public image. Just like in any industry, a few bad actors can tarnish the reputation for all and create some misconceptions about the quality of care that can be expected from our nursing homes.
Nursing Home Myth Busting
Perhaps a few facts may be helpful.
Myth: Nursing homes are not monitored or regulated at the same level as their acute care partners.
Myth: Nursing homes lag in usage of innovation such as Telehealth
Myth: Nursing homes are where people go to die.
#SNFStrong – Shared Outrage Turns to Action
We quickly learned that our outrage at the media coverage of skilled nursing was equally shared and reviled across the SNF industry and its strategic partners. Outrage turned to action and we turned the cameras on to capture the deeply felt and personal connections that these leaders have to the skilled nursing profession. For each video, we asked two simple questions:
- Why are you an advocate for skilled nursing?
- What would you like others outside the industry to know about skilled nursing?
Our SNF allies answered by telling their own stories that educate the general public on the joys and challenges of skilled nursing care, and advocate for the resources that SNFs deserve and need. Follow these efforts via the hashtag #SNFStrong.
What Our SNF Allies Want You to Know about Nursing Homes
“This is a business where you can really do well by doing good and have an impact, no matter what your career aspiration is, on people’s lives.”
Don Husi, Managing Director,
Senior Housing and Care Finance Practice
Ziegler
B.C. Ziegler and Company | Member SIPC & FINRA
“It really is a privilege to have a family member entrust you so much that they would let their loved one live with you.”
Tammy Eichner
Director of Nursing
Galax Health & Rehab (Trio Healthcare)
Eric Gillis, VP, Portfolio Management CareTrust REIT
“Once somebody comes to live in one of our facilities, they are welcomed into the community, and oftentimes they thrive there. Oftentimes they are able to do things and they are empowered to be themselves in a way they haven’t been able to for a long time, and we see their personalities blossom.”
Ray Thivierge, Chief Strategy Officer
SavaSeniorCare Consulting
“The more people understand what’s happening within those walls, I think the more comfortable they’ll be and realize these are our hospital partners.”
Margie Hackett, RN, Transition Guide Nurse,
Suburban Hospital, A Member of Johns Hopkins Medicine
“The way that we have been able to partner is testament to how hard people are working to try and stay agile, to try to stay flexible, and resilient, and yet at the same time be able to plan, when this whole virus is a moving target.”
Dr. Meena Seshamani
VP of Clinical Care Transformation
MedStar Health
“We employ a large range of people, and we employ a lot of moms who may not even see their own families as much as they see the residents. There’s a lot of love there, and there’s a lot of caring.”
Melissa Green, RN, MSHA
Partner & Chief Clinical Officer
Trio Healthcare LLC
“The staff that provides care to the residents and patients in these facilities are as much heroes as the hospital staff, and we simply haven’t been prioritized.”
Rick Matros
CEO, SABRA Health Care REIT, Inc.
Are you #SNFStrong?
Are you a nursing home advocate? Join us on social platforms like Twitter, Facebook and LinkedIn where we share good news and education related to nursing home communities. Don’t forget to use the hashtag #SNFStrong!
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